In 2018, Payless tricked influencers by rebranding cheap $20 shoes as luxury “Palessi.” The same pairs sold for up to $645 before the reveal. It proved what branding experts already know: people don’t just buy products, they buy perception. In business, the name, story, and positioning can turn the ordinary into extraordinary. Your brand can add hundreds...sometimes thousands, to your price tag. Follow @profitplaymaker to level up your finance game! ↗️📊 #Finance #Entrepreneurship #Business #Pay
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In 2018, Payless tricked influencers by rebranding cheap $20 shoes as luxury “Palessi.” The same pairs sold for up to $645 before the reveal. It proved what branding experts already
Profit Playmaker. . In 2018, Payless tricked influencers by rebranding cheap $20 shoes as luxury “Palessi.” The same pairs sold for up to $645 before the reveal. It proved what branding experts already know: people don’t just buy products, they buy perception. In business, the name, story, and positioning can turn the ordinary into ...
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Payless Shoe Deals
A fake luxury brand: The payless experiment
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A fake luxury brand: The payless experiment
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@lumathink on Instagram: "Back in 2018, Payless executed one of the most daring marketing experiments ever—opening a fake luxury boutique called Palessi inside a former Armani store. The setup? Gold mannequins, velvet ropes, and an exclusive invite list of top fashion influencers. The twist? Those “designer” shoes were actually regular Payless pairs—just rebranded. 🤯 Shockingly, shoppers spent up to $645 on shoes worth $20, admiring their “premium quality” and “fine design.” When the truth was
1:30
@lumathink on Instagram: "Back in 2018, Payless executed one of the most daring marketing experiments ever—opening a fake luxury boutique called Palessi inside a former Armani store. The setup? Gold mannequins, velvet ropes, and an exclusive invite list of top fashion influencers. The twist? Those “designer” shoes were actually regular Payless pairs—just rebranded. 🤯 Shockingly, shoppers spent up to $645 on shoes worth $20, admiring their “premium quality” and “fine design.” When the truth was
Instagramlumathink
13.3K views5 days ago
Check Out Cute Flats at Payless Shoes
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Check Out Cute Flats at Payless Shoes
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In 2018, Payless tricked influencers by rebranding as “Palessi”... velvet ropes, gold mannequins, luxury vibes. The same $20 shoes suddenly “felt” like designer pieces worth hundreds. The lesson? People don’t just buy products, they buy perception. Branding can turn ordinary into extraordinary... and value isn’t always in the item, but in the story you tell. Follow @profitplaymaker to level up your finance game! ↗️📊 #Finance #Entrepreneurship #Business #Payless #Perception Video: Noblessence |
In 2018, Payless tricked influencers by rebranding as “Palessi”... velvet ropes, gold mannequins, luxury vibes. The same $20 shoes suddenly “felt” like designer pieces worth hundreds. The lesson? People don’t just buy products, they buy perception. Branding can turn ordinary into extraordinary... and value isn’t always in the item, but in the story you tell. Follow @profitplaymaker to level up your finance game! ↗️📊 #Finance #Entrepreneurship #Business #Payless #Perception Video: Noblessence |
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Payless Pranks Fashion Influencers With Fake Luxury Shoe Brand Called 'Palessi'
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Team 👜 or 👠? Elevate your corporate style with a chic new bag and stunning shoes! Don’t miss out on the Take Style Out event at Payless this weekend. #viral #trending @Payless Jamaica 🇯🇲
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In 2018, Payless tricked influencers by rebranding as “Palessi”... velvet ropes, gold mannequins, luxury vibes. The same $20 shoes suddenly “felt” like designer pieces worth hundreds. The lesson? People don’t just buy products, they buy perception. Branding can turn ordinary into extraordinary... and value isn’t always in the item, but in the story you tell. Follow @profitplaymaker to level up your finance game! ↗️📊 #Finance #Entrepreneurship #Business #Payless #Perception Video: Noblessence |
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