5 days ago · Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B know-how every day. Get your B2B news delivered directly to your inbox, 4x a week with the ...

MarketingProfs training program, online events, conferences, and free resources help marketers and teams execute campaigns that drive business results. We believe that learning changes lives.

6 days ago · The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no longer just about generating leads. It's about driving deeper connections with hyper-personalization ...

Jan 29, 2025 · 2024 was a banner year for social media platforms.. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad budgets, industry reports show.. But it's not just advertisers seeing big wins across social: Content creators have become a critical component in social commerce strategies, and the explosion of ...

IN: Lasting impact OUT: Fleeting attention. Earning the attention of specific people in your audience was zee name of zee game last year. This year is about what happens after you've stopped their scroll; after you've earned a glance your way.

Content marketing is changing—and old playbooks for SEO, SEM, and social media no longer work. Especially in B2B, where buyers are busier than ever. Get new methods to successfully attract business in this series with today’s top content marketers

Get trained in the skills you need for success with a course by MarketingProfs. Focus on strategy. Campaign planning. Asset creation. Communication and distribution. Analysis and optimization. Management efficacy. Choose from our growing list.

Become the new go-to-market authority on your team. Each of these in-depth courses reveals the tactics that will improve your digital marketing results. Hosted by top subject-matter experts and illustrated with real-world examples, these B2B marketing videos are …

Get hands-on training and practice to perfect your B2B marketing. In these interactive, mini-workshops, marketing experts walk with you from concept to completion. You'll have world-class marketing materials for your business in four one-hour …

What's the difference between a course and a learning path? A course is made up of lessons that cover a specific aspect of marketing and are based on one of the six MarketingProfs Campaign Framework elements. A learning path is a series of training courses designed to provide a 360-degree approach to campaign management. For example, our Content Marketing Campaign Learning Path covers every ...