Marketers are reconsidering how to capture attention and provide significant outcomes as consumers shift to streaming platforms. At this year's Advertising Week New York, Reed Kiely, Director, Data ...

In this interview from Streaming Media 2025, Cocoa Creative CEO and Iowa State University assistant professor of practice Terrence Thames discusses his approach to teaching students about the creative ...

Consumers are willing to tolerate ads in exchange for lower subscription fees, but they expect those ads to be relevant, less frequent, and non-disruptive. By leveraging screen real estate in a subtle ...

This article explores practical, vendor-neutral strategies that OTT service providers can use to strengthen QoE across the entire delivery chain, from pre-delivery checks and multi-stage monitoring to ...

Candidates for H.267 already significantly outperform VVC as the hunt for a new video compression standard gets underway ...

Streaming Media 2025, which rolled into sunny Santa Monica last week, featured speakers from Netflix, Roku, Paramount, BET, Google, Warner Bros. Discovery, Televisa Univision, and many more. Check out ...

Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and ML-powered solutions designed to meet the demands of today’s multi-platform ...

Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge ...

This collaboration reinforces Free Live Sports’ position as one of the industry’s top free sports streaming providers, offering viewers unprecedented access to live games, classic matches, popular ...

In this Q&A, Samira Panah Bakhtiar, Amazon Web Services (AWS) general manager of me­­dia, entertainment, games, and sports, talks about how AWS and agentic AI are changing the ways streaming workflows ...

In this article, experts from key streaming vendors weigh in on both the benefits and drawbacks of leveraging AI in OTT and CTV content discovery while speculating on how it will impact the future of ...

Rely on streaming platforms as free-speech safe spaces while you can, but keep your typewriter and onion-skin paper handy. You may need them sooner than you think.