A South African coffee chain launched with a 10 rand (about $0.50) pricing model to drive daily customer retention.

In 2016, South African entrepreneurs Nicolene Elhadad and her husband, Tomer, launched Xpresso Café, a takeaway coffee chain with a simple concept: every item on the menu cost 10 South African rand ...

Xpresso Café is a takeaway coffee chain that started with a simple idea: every item on the menu cost just 10 South African rand.

Xpresso Café is a takeaway coffee chain that started with a simple idea: every item on the menu cost just 10 South African rand.

Xpresso Café is a takeaway coffee chain that started with a simple idea: every item on the menu cost just 10 South African rand.