While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.

AI gives businesses the power to reduce drop-offs and increase conversion, not by shouting, but by listening, says Engati managing director and co-founder.