What’s happened? There’s a new streaming service available in the US called Howdy, it’s ad-free, and it’s dirt cheap. It’s been launched by Roku, the company behind streaming hardware such as the Roku Streaming Stick 4K, and the TV operating system built into some sets, such as the Roku Pro Series.

A new streaming platform just entered the arena with a charming grin. Roku’s Howdy streaming service is live at only $2.99 per month. And because Roku knows how to throw a party, it’s slashing prices on its two popular streaming sticks to celebrate.