As part of the arrangement, DirecTV will receive enterprise-wide intellectual property rights to use official school logos ...

DirecTV, the US broadcaster, has announced a multi-year, strategic and year-round collaboration with six US university ...

The agreement, which was negotiated with Learfield, involves marketing, NIH for athletes and tailored experience in fan zones ...

In addition, DirecTV will be setting up "Fan Zones" at each of the six schools during the course of the 2025 season. For Duke, the Fan Zone will be present for its Oct. 18 home game against Georgia ...