With 26 bids over an 18-day period, Federer’s racquet became the fifth item to sell for six figures, and tied Rafael Nadal’s Roland Garros-winning racquet sale ...

Carlos Alcaraz's victory at the 2025 Rotterdam Open saw him accomplish an incredible feat that reinforced his status as a ...

Springbok captain Siya Kolisi and eight-time Wimbledon champion Roger Federer spent time together in Mpumalanga where they ...

Tennis legends Serena Williams and Roger Federer are among the players who were involved in Super Bowl-related events on ...

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Alex de Minaur has lost in the Rotterdam Open final for the second year running, but won plenty of admirers as he pushed ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.

Tim Henman faced Roger Federer, Rafael Nadal, and Novak Djokovic in their teenage years - and thought one of them wasn't ...

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles ...

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...