Traackr’s “Indie Beauty” research shows how brands like Rhode, Merit, and e.l.f. are beating beauty giants with a smarter, ...

Whether you’re a café in Chatham, a contractor in Orleans, or a nonprofit in Hyannis, the key to year-round marketing success is consistency.

Tim Huelskamp's fast-growing newsletter company 1440 has cracked the code on email marketing. He shares his advice.

We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

Get key Q3 2025 Bloomin’ Brands earnings insights—turnaround plans, sales momentum, strategic investments, and raised outlook.

Stagwell partnered with Palantir to develop a new AI marketing platform combining data analytics and campaign automation for business clients seeking advanced solutions.

The MarketWatch News Department was not involved in the creation of this content. Miami, Florida--(Newsfile Corp. - October 31, 2025) - LinkDaddy has announced the launch of its white-label Backlink ...

B2B marketing is evolving faster than ever. Economic uncertainty, longer buying cycles and rising expectations from the C-suite are pushing marketing leaders to prove their value in terms that matter ...

NEW YORK, Oct 24 (Reuters) - Snack maker Mondelez (MDLZ.O), opens new tab is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told ...

Prediction market Polymarket will launch a token and airdrop a portion of it to users after it officially resumes operations in the U.S., the company’s chief marketing officer confirmed Thursday.

Investors welcomed softer-than-expected inflation data Friday, sending the three major U.S. stock indexes to record highs. The Dow industrials rose 472.51 points after the consumer-price index for ...

Here are the top stories to read during Wednesday's trading: ...