Today, COVERGIRL introduces its first-ever tubing mascara, the Eye Enhancer Wrap Tubing Mascara. Powered by an ultra-stretch formula and a flexible, tapered brush, this mascara gently wraps each lash ...

Once I got my extensions, would I be treated differently, suddenly rescued from the invisibility of a middle-aged mom?

Lashes frame expressions and elevate faces. Natural lashes offer subtle charm and require minimal care. Eyelash extensions ...

Keep scrolling to shop the 8 best mascaras that won't smudge, run, or flake—all on Amazon, all shopper-approved. Shoppers Say ...

Led by CEO Amanda Clark, the platform company is working to drive sales and improve profitability at its five beauty and ...

Martha Stewart raved about Lancôme’s new La Vie Est Belle Vanille Nude Eau de Parfum in a video with the brand this spring — ...

Meet the winners of Bustle's 2025 Beauty Icon Awards for hair whisperers: 10 experts behind the industry's most notable locks.

Discover the future of beauty with our latest innovation: the Eyelash Extension Robot. This cutting-edge technology ...

Tubing mascara is a great choice for anyone that wants to avoid mascara that smudges. We put 14 tubing mascaras to the test and found one clear winner.

In an industry where there is an overwhelming amount of product launches daily, Product Of The Week helps you cut through the noise. To help you find your new beauty and wellness favorites, this ...

A lash lift is a perming treatment that curls and defines your natural lashes to create a fanned-out finish that lasts for ...

The Liverpudlian pair behind the global lash brand share how they found success through a gap in the market and talk ...