Paramount and Professional Bull Riders have struck a 5-year deal that will see Paramount+ be the streaming home for Unleash ...

Women bull riders take center stage in the new series "Not Her First Rodeo." The upcoming series follows the Elite Lady Bull Riders, an all-women's bull riding association aiming to pave the way for ...

Paramount and TKO Group’s Professional Bull Riders set a new five-year media rights agreement that will make Paramount+ the ...

Ride the bull, win the buckle. Stay on for eight seconds and you've got a shot. That's what it's all about for Jorden Halvorsen and the women of the Elite Lady Bull Riders. The stories of these women ...

Paramount has inked a new five-year deal to make Paramount+ the primary streaming home of PBR’s (Professional Bull Riders) ...

One way the PBR is planning to close that gap is through biomechanical testing on its athletes. By using motion-capture ...