Companies have spawned seemingly every conceivable critter into a topwater bait—from frogs and rodents to flying mammals, birds, and even turtles. While some lures achieve instant notoriety for their ...

Big fish smashing a topwater lure is the most exciting sensation in fishing, and there's no better time to experience it than now. Largemouth bass, smallmouth bass, Kentucky bass, striped bass and ...

(WKRG) — When it comes to topwater fishing, Capt. Yano Serra has two favorite lures and the proof is in the catching. Yano Serra: “That’s a super spook bone color. And that is a very deadly bait when ...

Lake Erie, Dale Hollow Lake, and the St. Lawrence River are just a few locations in the U.S. that grow giant smallmouth. These are iconic places to fish, but to truly be effective on those waters, you ...

The sight of a bass clobbering a surface lure is always exciting. Good surface action will usually continue throughout the summer and until the first cold snap of fall begins to cool down the water ...

Topwater lures are the go-to fishing lures of mid- to late summer. These are effective artificial lures that float and move on the top of the water. They can work when other lures fail. A topwater ...

CORNELIUS, N.C.--(BUSINESS WIRE)--Matt Lewis, an entrepreneur with many other successful businesses founded BassMooch in 2022. Lewis decided to follow his passion for fishing and started the journey ...

Largemouth bass are the most popular game fish in America for one key reason: Accessibility. No matter where you live, there’s a strong possibility there are largemouths close by. Furthermore, you don ...

BassMooch, a fishing lure and tackle company from Lake Norman, North Carolina develops an innovative topwater fishing lure for catching bass and names the lure after the founder's father. CORNELIUS, N ...