While most B2B companies solely focus on enterprise accounts, there’s an opportunity to also meet the needs of the ...

In a digital era where email inboxes are battlegrounds for attention, how can B2B marketers not just survive but thrive? In this episode, Matt Treacey, known for his unique approach that combines ...

In today’s competitive digital landscape, reaching senior business decision-makers across channels that go beyond search and ...

PERF READ THE FULL PERF RESEARCH REPORT In Q3 2025, Perfect Corp. (NYSE:PERF) generated record revenues of $18.7 million, up 15.7% from $16.1 million in the same quarter last year. Again, most of the ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

With a host of other players also vying for the B2B investor attention, Moglix will have its work cut out when the IPO dates ...

Adobe Inc. is building on the launch of its first set of artificial intelligence agents with a new set of agentic offerings aimed squarely at marketers in the business-to-business industry. The new ...

Thoma Bravo has announced post-closing plans for PROS Holdings, a provider of AI-powered SaaS pricing and selling tools. As part of this, Thoma Bravo’s portfolio company Conga will merge with the B2B ...

Conga, a leader for AI-powered innovation in configure, price, quote (CPQ), contract lifecycle management (CLM), and document automation, today announced it has agreed to binding preliminary terms to ...

Waymo’s ever-expanding robotaxi aspirations have spread to the corporate world. The Alphabet-owned self-driving vehicle unit has launched “Waymo for Business,” a new service designed for companies to ...