Wimbledon's popularity is surging in India, attracting affluent viewers and brands seeking premium engagement. Viewership has ...

AMC Theatres will delay the start of its movies by 25 to 30 minutes after the listed showtime to accommodate an expanded block of advertising and trailers. This extended pre-show now includes a new ...

Silver is becoming increasingly relevant in a world shifting to green technologies. As demand surges, the main question ...

As the craze of earnings season draws to a close, here’s a look back at some of the most exciting (and some less so) results ...

*Source - Nifty Indices and Capital Line for the Reported Profit After Tax data, Nifty 50 and Nifty Private Bank index ...

Along with declining theater attendance across the industry, AMC's own attendance "declined by 11% in the first quarter of ...

It’s more important than ever for brands to connect with real audiences, in authentic ways that drive real impact.

Cinemark stands out for its strong operational management, profitability, and sustainable business model. Read why I ...

SEBI releases consultation paper to review rules for Asset Management Companies (AMCs), proposing to relax broad-basing requirements and expand permissible business ...

Paid media advertising strategies for PPC, display ads, branded content, and additional paid advertising channels.

Because millions of people commute to work daily, out-of-home transit advertising provides a unique opportunity to capture the attention of a captive audience.

AMC's decision to air longer movie ads before its movies, and a warning to consumers has angered studios. Studios believe no one is watching their trailers anymore.