The rise of RushTok has led to a surge in demand for sorority rush consultants, with women paying top dollar for a chance at ...

College sorority membership fees reach over $5,000 per semester at top universities while recruitment coaching and luxury wardrobes add thousands more to rush expenses.

For those going through Bama Rush, the process starts months in advance. Some girls begin by obtaining a letter of ...

I have seen girls get cut from houses they want — they end up leaving to go to a different school,” said #RushTok queen Kylan ...

Bama Rush has become a viral TikTok phenomenon as students like Kylan Darnell and Kaiden Kilpatrick share their sorority ...

Trends like Bama Rush and #RushTok are just a couple factors adding to the pressure of creating Greek life content today ...

The new unscripted series, “A Sorority Mom's Guide to Rush!” premieres Monday, August 11 at 10 p.m. ET on Lifetime.

If you're going through recruitment, here are some of the most common sorority rush mistakes PNMs make, and how to avoid them ...

Lifetime's new one-hour unscripted show, "A Sorority Mom's Guide to Rush!" will give a glimpse into "one of the most competitive and increasingly viral events in the life of a college-bound girl: ...

Kylan Darnell, a University of Alabama sorority star, opened up about the emotional toll of Bama Rush and revealing what ...

Before she was on Next Gen NYC and working very hard on her career as an influencer, Gia Giudice was living her best life as ...

Rush Week is each student's pathway into joining Greek life, but the process can come at a cost. Here's a look at what it might cost to rush at OU.