Experts weigh in on why they believe so many conservatives are fixated on this year's waves of white sorority rush videos.

From RushTok videos to pricey consultants, sorority recruitment is exploding on social media — and adding new costs for ...

He noted that many people replied to his posts saying that they weren’t mad about the TikTok dances. But, he said, “I don’t ...

Before social media, before smartphones, and long before “college life” became a hashtag, fraternities shaped campus culture ...

Alpha Beta Spend! College students are spending $6,000 on coaches to improve odds to get into top sororities - ‘You can’t just show up, look cute, and have good conversations,’ one rush consultant sai ...

If you're going through recruitment, here are some of the most common sorority rush mistakes PNMs make, and how to avoid them ...

Trends like Bama Rush and #RushTok are just a couple factors adding to the pressure of creating content for sororities' ...

Sorority rush season has become so competitive that some young women spend thousands on coaches to perfect applications, ...