Candidates for H.267 already significantly outperform VVC as the hunt for a new video compression standard gets underway ...

In this interview from Streaming Media 2025, Cocoa Creative CEO and Iowa State University assistant professor of practice Terrence Thames discusses his approach to teaching students about the creative ...

This article explores practical, vendor-neutral strategies that OTT service providers can use to strengthen QoE across the entire delivery chain, from pre-delivery checks and multi-stage monitoring to ...

Marketers are reconsidering how to capture attention and provide significant outcomes as consumers shift to streaming platforms. At this year's Advertising Week New York, Reed Kiely, Director, Data ...

Consumers are willing to tolerate ads in exchange for lower subscription fees, but they expect those ads to be relevant, less frequent, and non-disruptive. By leveraging screen real estate in a subtle ...