What do software buyers expect from a good online buying experience? What influences their decisions to buy software online?

Discover how AI is transforming account-based marketing by enhancing precision, speeding execution, and redefining the ...

WebMD, BBC, Forbes, Business Insider, and People are the Top 5 content publishers cited most by popular AI ...

Explore how and why innovators of products and services can struggle to describe breakthrough ideas when language and ...

Marketing Management - Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to ...

Career Development - This infographic looks at how early-career professionals say LinkedIn has helped them, the LinkedIn ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Discover 5 ways to boost event engagement and the AI-powered tools that allow event marketers to measure and act on buyer ...

Catch up on select AI news and developments from the past week or so: OpenAI launches app store inside ChatGPT, challenging Apple and Google. OpenAI unveiled a built-in app ecosystem for ChatGPT, ...

If I had to come up with the three most important areas of marketing, they'd probably be the three Ps: positioning, presentation, and panache. Yes, I love alliteration, but that's not the reason—it's ...

The world of public relations is multifaceted, striving to cover everyone's media needs, from established healthcare companies to fresh startups and celebrities in need of crisis management. PR for ...