One-third of martech rollouts fail. Learn how strategy, leadership, and expert support can make your implementation succeed.

Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should ...

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels ...

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

Some 90% of workers say they consider upskilling—the practice of adding and improving professional skills—a priority in their career path. That's according to a series of polls conducted in August ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...

Are you trying to develop a content and social media strategy to foster thought leadership for your organization? Traditional marketing attribution is all about dashboards and metrics and how inbound ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the video platform achieved in 2022, according to recent forecasts from WARC. The ...