Two decades into its U.S. presence, Barclays continues to invest in its partnership model, Chief Marketing and Experience Officer Lili Tomovich said.

Nearly two-thirds of marketers still believe brand love motivates repeat purchases, which are in reality often driven by ...

The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games ...

In her first quarterly trading update as CEO, Cindy Rose dubbed the group’s performance “unacceptable” and lacking in ...

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the ...

Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe ...

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...

Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot focused on holiday memories.

Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?” ...

Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel marketing.

The in-house effort from the sleep device brand uses the tropes of scary movies to pitch its value proposition around the ...