CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator ...
An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s ...
Two decades into its U.S. presence, Barclays continues to invest in its partnership model, Chief Marketing and Experience Officer Lili Tomovich said.
Nearly two-thirds of marketers still believe brand love motivates repeat purchases, which are in reality often driven by ...
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