Ikea is conducting a review for its U.S. creative business, Ad Age has learned. The review is in the early stages and is ...

These executives from holding companies and independent agencies are ones to keep an eye on—for better or worse.

WPP is mandating its employees return to the office four days a week, according to an internal memo from the holding ...

McDonald’s has made the latest move in the value wars with a new campaign starring John Cena. The campaign highlights McValue, a “Buy One, Add One for $1” platform meant to appeal to price-sensitive ...

Among today’s creative highlights, John Cena stumps for McDonald’s McValue menu; Hanes dresses models in past-their-prime ...

As 2025 begins, marketers are concerned with looming tariffs, preserving creativity amid increasing AI and retaining talent.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Hyundai’s marketing campaign, called “Add to Cart,” is set in an Amazon fulfillment center. It features animated toys and ...

As conversations at CES inevitably hit on AI, three promising subsets of the technology are garnering the most attention—agentic, on-device and simulation AI.

The move to remove the system that was set up in 2016 to combat viral hoaxes aligns Meta more closely with Elon Musk’s X.

Amelia Dimoldenberg teams up with Bumble for a year-long content series, ESPN launches a TikTok influencer push—and more.

Technology can unlock actionable data, but human creativity drives meaningful impact throughout the creative lifecycle.