College athletes are finally getting paid. But how? And how much? A Post analysis of $125 million in payments reveals the patterns and disparities of a murky NIL market.

In college, student-athletes have long been prohibited from making deals to profit from their fame, so they forfeited their NIL rights by signing on with college sports teams.

NIL money is also not the only way college athletes are likely to be paid in the future. The NCAA and its member institutions are staring profit sharing in the face.

Nick Saban left college football in large part because of the changing rules surrounding NIL. The legendary Alabama coach said as much March 12 at a congressional roundtable hosted by Sen. Ted Cruz.

California was the first state to allow college athletes to be paid with the Fair Pay to Play Act signed into law in 2019. Then, in 2021, the NCAA opened the floodgates allowing for NIL.

NIL is among a number of change agents affecting college sports right now, alongside College Football Playoff expansion, conference realignment, the continued autonomy push and other issues.

NIL money and the transfer portal have turned college athletics upside down. But you know who’s OK with the way it is now? The ones whom the whole industry is predicated on.

NIL Athletes Barstool’s Dave Portnoy, 100 college athletes partner with PHX Hydration Energy Ohio State, Cincinnati, Harvard and St. John's athletes help launch new beverage with polarizing ...

The new college sports agency is rejecting some NIL deals with donor-backed collectives Camp Randall Stadium is seen during a game between Wisconsin and Miami of Ohio on Sept. 12, 2015, in Madison ...

The concern among many in college sports is NIL is being used as a recruiting inducement or as de facto pay-for-play, which are still against NCAA rules but have become difficult to enforce.

Name, image and likeness has become the largest talking point in collegiate athletics ever since student-athletes signed endorsement deals in July 2021. However controversial NIL may be, it makes the ...

The concern among many in college sports is NIL is being used as a recruiting inducement or as de facto pay-for-play, which are still against NCAA rules but have become difficult to enforce.