During an earnings call on July 30, Harley-Davidson Chairman, President and CEO Jochen Zeitz confirmed that the "Spirit" ...

Harley-Davidson is aiming to accomplish something it’s largely failed at over the years by introducing a smaller, more affordable, profitable motorcycle. The company, which has 10 dealerships in ...

Harley-Davidson is planning a new motorcycle very unlike it's typical fare -- a smaller displacement, vintage-styled bike at ...

Sales are down 18 percent in 2025 but the brand hopes this fall’s affordable Sprint bike can attract younger buyers ...

Since William S. Harley and his friend Arthur Davidson started making motorcycles in Milwaukee, Wisconsin in 1903, their ...

Harley-Davidson is aiming to accomplish something it’s largely failed at over the years by introducing a smaller, more ...

Harley has struggled to make its smaller motorcycles, even the iconic Sportster, profitable for a company known for large ...

Details are still emerging, but at least one more affordable, smaller-displacement bike is joining the brand’s lineup. Hell ...

Harley-Davidson is aiming to accomplish something it’s largely failed at over the years by introducing a smaller, more affordable, profitable motorcycle. The company says the new Sprint, priced at ...

There is a revolution going on in the motorcycle world, and it’s the rise of the affordable bike. There are lots of people ...

Harley-Davidson will launch a new entry-level motorcycle named Sprint in 2026, reviving a historic model. Expected to debut ...

Harley-Davidson will use the $1.25B of cash freed to reinvest, reduce $450 million of debt and return $500 million to ...