According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

In the modern digital era, the multifamily industry relies heavily on social media as a pivotal tool to connect with potential renters. And the selection of social media metrics to monitor can ...

Prof. Aleks Farseev is an Entrepreneur, Professor, Keynote Speaker, and the CEO of SoMonitor.ai, a generative AI Competitor Analysis Suite. Let's dive into the evolution of social media advertising ...

Are you tracking the wrong numbers on social media? Too many creators and businesses get caught up in chasing likes and views instead of focusing on the metrics that actually matter. In this video, ...

If you’ve ever found yourself repeatedly checking your YouTube analytics to see how your latest video is performing, you’re not alone. For many creators, tracking social media metrics is both a ...

A social media content strategy is like a map and a guidebook rolled into one. It’s an essential document that tells you how to get from point A to point B to ensure a return on investment (ROI) from ...

Act-On Insight also helps companies optimize their blog, social networks and media channels. Businesses can garner valuable information from monitoring their own blogs and comparing them with those of ...

When running a digital platform or social media platform it is important to have an idea of how things are going. Here we look at some basic tracking metrics companies can use to see how their firm is ...

Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer partnerships, build authentic connections and navigate dark social to create ...