TikTok’s dominance in short-form video has reshaped social media. Rivals like Meta, YouTube and LinkedIn are investing to ...

Fragrance may be the smallest category in the beauty sector, but it is growing fast. McKinsey, a consultancy, reckons that ...

Meta Platforms Inc., TikTok and Snap Inc. questioned the integrity of Australia’s looming social media ban for under-16s ...

Gen Z, as digital natives, is changing the paradigm of how traditional media—including Google—address search results and ...

CreatorDB points out that not all influencer partnerships deliver results, and knowing how to find and approach the right ...

Ahead of the April 28 vote, NDP campaign staff have been making memes and collaborating directly with influencers in a bid to ...

'ZDNET Recommends': What exactly does it mean? ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources ...