We take a look at surf apparel's intriguing trajectory from a niche aesthetic to a mainstay of contemporary style.

The surf brand landscape, like the ocean it revolves around, is an ever-changing arena. And recently, a surge whipped through the OG surf brand lineup, knocking many offboard and astray. Authentic ...

A rising tide lifts all ships, and as the rebirth of the surf industry takes root it's going to take teamwork to make the dream work. With the good people at CARV Expo bringing back the time-honored ...

WAIKIKI, Hawaii (KHON2) — It could be the end of an era for surf and skate-inspired clothing as brands like Billabong, Quiksilver, Volcom and more are expected to close stores in 2025. Download the ...