As the festive glow fades, India’s wedding season has taken centre stage, and brands are leaving no stone unturned to stay in ...

Explaining the inspiration behind his post, Shubham Gune said the idea came to him after experiencing several bad experiences ...

Let’s take a look at the OOH ads that defined October, from kadhais to karaoke trams, showcasing brands’ strategic creativity ...

Shaadi.com’s quirky ‘Kadhai Campaign’ in Lucknow turned a local rain superstition into a viral meme sensation. Blending humor, culture, and smart localization, the matchmaking brand won hearts online ...

A French entrepreneur turned his wedding into a marketing campaign, securing 26 brand sponsorships for his tuxedo and the ...

Tired of swiping and getting ghosted on the apps? You’re not alone — there’s a new wave of singles who are hitting town in ...

Wedding season is just around the corner in India, and everyone's feed is flooded with moodboards, entertainment ideas, ...

Some films are meant to make you question everything you know, not in a deep, life-changing or introspective manner, but ...

Marketers are finding new ways to capture the ‘shaadi spirit’ and make their products part of India’s wedding conversations ...

Zepto's fake shaadi party showcases brands' creativity and fun, merging quick commerce with the excitement of wedding celebrations.

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

With full-screen ads on its smart displays, Alexa is becoming less like an assistant and more like a sales rep. With full-screen ads on its smart displays, Alexa is becoming less like an assistant and ...