In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

With 26 bids over an 18-day period, Federer’s racquet became the fifth item to sell for six figures, and tied Rafael Nadal’s Roland Garros-winning racquet sale ...

Tennis legends Serena Williams and Roger Federer are among the players who were involved in Super Bowl-related events on ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles ...

Springbok captain Siya Kolisi and eight-time Wimbledon champion Roger Federer spent time together in Mpumalanga where they ...

Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Novak Djokovic might have more Grand Slam wins than Rafael Nadal and Roger Federer, but they both still have one thing the ...

Eight-time Wimbledon champion Roger Federer had an incredible rivalry with Novak Djokovic and Rafael Nadal. However, the ...

Djokovic embraced ten consecutive seasons with one Major semi-final, ruling the most notable tennis scene between 2011 and ...