Forbes contributors publish independent expert analyses and insights. Chris Walton is a former Target executive turned retail journalist. What was once old is new (and cool) again. Today, Fisher-Price ...

BUFFALO, N.Y. (WKBW) — Buffalo kids can meet local heroes and play with an new line of toys at Walmart stores this Saturday and Sunday. To celebrate the relaunch of Rescue Heroes toys at Walmart, ...

Since 1998, Fisher-Price has been promoting police officers and firefighters with its generic "Rescue Heroes" action figures. Then, last December, the toymakers looked around and noticed some ...

With the relaunch of the Rescue Heroes toys at Walmart, Fisher-Price is giving kids the chance to meet real firefighters and emergency responders and check out their vehicles at area stores July 4-7.