NBC Sports has invested significantly to bring NBA back to its airwaves after 22 years, and the network’s approach to studio ...

The OKC Thunder will continue the 2025-26 NBA season with a road game against the Indiana Pacers at 6:30 p.m. Thursday. It marks a rematch of last season's NBA Finals series, which saw OKC secure its ...

The Oklahoma City Thunder and the Golden State Warriors weren’t the only winners of this year’s NBA tip-off. Airing its first NBA games since 2002, NBC and Peacock earned a strong audience of 5.6 ...

STAMFORD, Conn. — The NBA's return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the most-watched October opening night in 15 years according to Nielsen Big Data + Panel ...

Young men tend to be the dominant demographic group that participates in sports betting. And so I'm actively developing *** course at Carnegie Mellon University to teach freshman students about sports ...

The Kings are a team in flux, having a middling club that has won 46 and 40 games in each of their last two seasons, with questions about an ill-fitting roster. They have talented players, with DeMar ...

For Houston Rockets fans of a certain age, Tuesday’s season opener no doubt felt nostalgic to some degree. The game at Oklahoma City was on NBC, the network’s first NBA broadcast in 23 years. John ...

On the third day of the 2025-26 regular season, the NBA schedule-makers have cleared the calendar for two national TV games. The first is a quick rematch of the 2025 NBA Finals. The Oklahoma City ...