Fall beauty trends in 2025 are bold, blurred, and totally wearable. From glazed nails to berry lips, here’s what’s hot right ...

The 80s are back in beauty, think bold blush, glossy lips, and electric eyes reimagined for 2025. Retro glam just got a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Today, COVERGIRL introduces its first-ever tubing mascara, the Eye Enhancer Wrap Tubing Mascara. Powered by an ultra-stretch formula and a flexible, tapered brush, this mascara gently wraps each lash ...

With more than 15 years as a beauty and fashion editor, I’ve tested not one, not two, but quite literally hundreds of what many consider the best mascaras of all time. Some are good, a few forgettable ...

These versatile accessories worked overtime when my five-day trip became a nine-day trip. Alesandra Dubin is an LA-based lifestyle writer and editor. As a veteran digital journalist, she's covered ...

White eyeliner might not be getting the attention it deserves but we’re here to change the narrative. This underrated makeup ...

The best eyeshadow palettes bring so much fun to makeup application – particularly opening a fresh one. From creamy nudes and neutrals to take you from day to night, to space-like shimmers and chromes ...