Admittedly, when I first heard about the Gillette Labs Heated Razor, I was skeptical. I wasn’t sure how adding heat to a cartridge razor would make it better or if it would really work at all. I was ...

For years, innovation in men’s razors seemed to center on adding more blades. More recently, with the advent of upstarts like Dollar Shave Club and Harry’s, the focus has shifted to affordability.

Gillette and parent company Procter & Gamble are betting that men will pay up for a warmer shave. The Heated Razor by GilletteLabs isn't on the shelves yet but early adopters can book one through am ...

BOSTON — Over the next year, Gillette Co. looks to make a lot of noise as it spends $300 million to market its new Mach3 razor to the world — the ad campaign for the triple-bladed razor that has just ...

Gillette's new FlexBall razor may be the first razor designed to eliminate craning your neck and making dumb faces while shaving. Rather than cram more blades to its shaving cartridges, Gillette ...

Gillette Co. is betting tens of millions of dollars that men will be drawn to the company`s new ”Cool Wave” line of shaving creams, aftershave and deodorants. But analysts think Gillette`s new, ...