In a deal that will reshape the advertising and communications industry, Omnicom has completed its $13 billion deal for ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

But if you’re still unsure if you’re ready to find out why Mailchimp customers see up to 24x ROI using the Standard plan, ...

By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high ...

The UAE-based digital marketing firm unveils the expansion of its data-driven solutions to clients across Europe, Asia, and ...

Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled ...

Walmart's advertising business is growing at six times the rate of its overall retail sales. Walmart Connect, the company's U.S. retail media platform where sellers and brands buy sponsored placements ...

On the consumer side, the survey showed shoppers will be more budget-conscious this year. “Seventy percent of customers are ...

Area businesses had an opportunity to learn some best practices for promoting themselves Thursday morning, as part of an ...

Rival, a fast-growing global marketing research and consulting firm, and Imperial Business School, the business school of ...

Adobe will acquire software platform Semrush for $1.9 billion, the companies said on Wednesday, as the Photoshop maker looks ...

This video takes a closer look at what VIA Rail offers when travelers pay extra for business class. It breaks down the ...