The update, which dropped last week, marks the first time that AI has even been mentioned in the guidelines. Apple under CEO Tim Cook has been highly skeptical about AI, slow to include AI features in Siri, and sometimes hesitant to even use the letters "AI"; Cook has preferred to use the similar term "machine learning" in past keynotes.

Apple’s updated App Review Guidelines require apps to disclose and get consent before sharing personal data with third-party AI, raising compliance stakes.

Apple’s restrained AI spending—$14 billion versus Microsoft’s $94 billion and Meta’s $70 billion—is emerging as an advantage as investors scrutinize massive tech spending. The iPhone maker’s stock is outperforming Big Tech rivals as investors seek a more defensive investment amid concerns about returns on massive AI capital spending.

Apple is turning to Google to make a custom Gemini AI model to power the next version of its virtual assistant Siri for spring 2026, according to a Nov. 2 report by Bloomberg's Mark Gurman. A subsequent report on Wednesday states Apple will pay $1 billion per year for this new 1.

Apple is failing further behind in AI as Siri stalls and Apple Intelligence lags. See how culture, budgets, and privacy choices make its AI features

Apple's AI-powered paid health subscription service is reportedly still on track to launch in 2026. Here are all the latest details.

Apple updates its App Store rules to restrict apps from sharing personal data with third-party AI without disclosure and explicit permission.

Ben Bajarin, Creative Strategies CEO, joins 'Closing Bell Overtime' to talk Apple's plan for CEO Tim Cook's succession and what's ahead for the tech giant.

Though Apple had a strong quarter, its stock performance this year has been lackluster. Its shareholders have plenty to worry about.

Apple fans are buzzing about a rumored Google deal for Siri's next big update and opinions range from cautious optimism to full-on disbelief.