Burger King's 'Roast the Roast' campaign invited users to share their worst coffee experiences. A free coffee reward turned ...

Diwali ads in 2024 struggled to break free from recycled narratives, relying heavily on predictable themes and leaving ...

This surge in online spending underscores the critical role of digital influence in connecting with voters, with parties ...

Goldmine Advertising will lead the development and execution of social media strategies to ensure Canara Bank’s digital ...

The proposed laws, set to be tabled in parliament next week, would place responsibility on social media platforms to enforce ...

The measures, announced by Meta, require advertisers to complete a detailed authorisation process to ensure legitimacy and ...

The channel has partnered with regional actors Amrapali and Kajal Yadav in a campaign to raise awareness about the refreshed ...

Those found to be under 18 will reportedly be switched to new ‘teen accounts,’ introduced in September, which include tighter ...

India’s digital advertising market saw significant growth during the financial year 2023-24, with major tech and e-commerce ...

The federation appealed to the Ministry of Consumer Affairs, urging action against the increasing trend of quick-commerce and ...

Tanmay Mohanty, South Asia CEO of Publicis Media Services is moving on to pursue new opportunities. He was overseeing several ...

Taking us through the marketing journey of Bikano, Head of Marketing Kush Aggarwal sheds light on how the brand has adapted ...