One-third of martech rollouts fail. Learn how strategy, leadership, and expert support can make your implementation succeed.

Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should ...

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels ...

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

The approaching end of third-party cookies is top-of-mind for marketers, many of whom are wondering how they can pivot toward getting more first-party data. How brands will make the most of that first ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Are you trying to develop a content and social media strategy to foster thought leadership for your organization? Traditional marketing attribution is all about dashboards and metrics and how inbound ...

Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI unveils GPT-4.5, its largest model yet. OpenAI has released GPT-4.5, a major upgrade designed to ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...