Back office software giant SAP has long coveted a leadership position in the front office, especially as digital transformation has become the initiative du jour at enterprises around the globe. The ...

During a global press event announcing the completion of SAP’s acquisition of hybris, company executives touted a new term they are using in reference to retail: “OmniCommerce” defines the ...

Although SAP has been majorly targeting large scale enterprises, the company has launched various suites that pertain to the other sectors and all scales of businesses as well. The SAP Hybris is one ...

The latest omnichannel solution will particularly help business-to-business ("B2B") and business-to-consumer ("B2C") companies engage with their customers in an efficient manner. SAP Hybris Commerce ...

Enterprise application provider, SAP SESAP recently introduced a new citizen engagement offering that will empower government organizations to deliver omnichannel citizen services. This offering will ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

On the heels of Accenture’s acquisition of digital marketing and strategy consultancy Acquity Group and the announcement that followed of a partnership with ecommerce platform hybris, executives from ...

Through this acquisition, SAP primarily plans to boost its e-commerce platform and improve its customer experience with proper insight across all its channels. Post acquisition, hybris will operate as ...