Silverback AI Chatbot has announced an update to its AI Agents framework, extending the platform’s ability to support ...

A new top priority has emerged for today's chief marketing officers: safeguarding customer data. Protecting the privacy and ...

Digital advertising is an important part of many organizations’ marketing efforts. With the arrival of Internet shopping and the increased usage of social networking sites and other digital platforms, ...

Value-appropriation activities enable a firm to extract more profits from existing customers. The authors examine how investments in two types of value-appropriation activities—advertising and ...

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Head of Prime Video & Amazon MGM Studios Mike Hopkins has announced changes in leadership structure at the company, placing ...