Programmatic ad fraud and lack of transparency are a multibillion-dollar problem, shaking the confidence of marketing decision-makers. Here's what's wrong - and what can be done about it.

In this post, we’ll break down both Google Display Network and Programmatic advertising, explain their key differences, and evaluate why one is better than the other.

Programmatic Display Advertising Market was valued at US$ 438.4 Bn. in 2021 and the total Programmatic Display Advertising revenue is expected to grow at 14.3% from 2022 to 2029, reaching nearly ...

Programmatic trading is coming to traditional channels such as TV, radio and OOH sooner than you might think, according to according to Zenith’s third Programmatic Marketing Forecast, released Monday.

SoundCloud powers programmatic display, video ads with PubMatic The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and ...

Eighty-seven percent of brands and agencies plan to spend at least 50% more on programmatic buys of desktop display, mobile and video advertising in the next six months, according to a survey ...

Programmatic Growth Still Going Strong Programmatic buys remain the most popular method of purchasing display ad placements. Adweek recently reported that programmatic digital display ads now ...

Dive Brief: Nearly two-thirds of all digital display ads will be programmatic by 2019, reaching an estimated $84.9 billion, according to estimates by Publicis Groupe Zenith. Global programmatic ad ...

Search marketers, are you taking advantage of display data? Columnist Jeff Baum explains how programmatic display advertising can be used to supplement and strengthen your paid search campaigns.

SO: What is "programmatic advertising?" GC: Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding.