YouTube no longer shows a countdown timer when playing ads in its mobile app. The skip button now appears when the ad becomes skippable.

It may only take a few seconds for the "skip ad" button to appear on a YouTube video, but sometimes that wait feels like an eternity. Unfortunately, some users have been forced to wait far longer ...

YouTube users have reported encountering excessively long, un-skippable ads, with some lasting between 57 minutes to 3 hours.