Also called a Snapchat Geofilter, is essentially the tool in the app that allows businesses (and personal accounts) to create your very own custom Snapchat filters promoting your brand or message.

Snapchat On-Demand Geofilters can offer an enormous competitive advantage so here's everything you need to know about them and how to create your own.

Snapchat has introduced a new Imagine Lens feature which lets you create AI images of your Snaps using text prompts.