Also called a Snapchat Geofilter, is essentially the tool in the app that allows businesses (and personal accounts) to create your very own custom Snapchat filters promoting your brand or message.

Snapchat On-Demand Geofilters can offer an enormous competitive advantage so here's everything you need to know about them and how to create your own.

Snapchat has launched a new iOS app and web tool called Lens Studio, making it much easier for everyday users, not just professionals, to create their own AR filters, also known as Lenses.

Snapchat has introduced a new Imagine Lens feature which lets you create AI images of your Snaps using text prompts.