BENTONVILLE, Ark.--(BUSINESS WIRE)--Hold onto your headsets! Today, Walmart is announcing the launch of two new immersive experiences in the metaverse mega-platform, Roblox. Called Walmart Land and ...

Walmart goods can now be shopped and purchased within the Roblox gaming interface, Walmart Discovered.. Photo: Courtesy Walmart/Roblox Retail has gone Roblox. Today, Walmart debuted its partnership ...

It’s 2022, which means that at least one company is announcing some new thing that is connected to NFTs or the metaverse in an attempt to stay relevant in our rapidly collapsing capitalist hellscape.

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

Walmart (WMT) has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids.

Walmart is working to shift perceptions of its business among Gen Z with the launch of two Roblox experiences ahead of the holidays. The interactive spaces mark the first time the world’s largest ...

Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from Walmart ...

Walmart announced today that it is stepping into the metaverse with two new experiences on Roblox: “Walmart Land” and “Universe of Play.” The virtual worlds are aimed at younger Walmart customers and ...

Walmart WMT is entering the metaverse with two separate experiences starting this week. One is Walmart Land and the other is Walmart’s Universe of Play, which is a gaming platform using Roblox.