CMO BOTTOM LINE: An important look at the changing role of brands in an era of online consumer reviews. While some CMOs may intimately understand the lessons that Absolute Value imparts, a glimpse at ...

Intrinsic value is nothing but quite similar to the MRP. Like we buy any product, any medicine or any dairy product or any device like phone, tablet, laptop etc always there is MRP mentioned in the ...

How do we decide what to buy? According to Itamar Simonson and Emanuel Rosen, the authors of Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, we used to ...