Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...

In today's fast-paced market, performance marketing beckons like a siren—promising instant results and quick returns. Many ...

This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in ...

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

Six weeks to Christmas. Who's counting? Okay, a few overly excited editors at Campaign are. And so are the brands, judging by the array of Christmas campaigns already hitting our inboxes. This year's ...

A record number of 45 brands surpass the RMB 1 billion mark in GMV. The list of high-flyers include international giants like ...

The South America-based network can truly call itself global if it’s able to win over Asian clients with its 'borderline cult ...

MediaSense is buying R3 in a deal that brings together two leading consultancy firms that advise on marketing operations and ...

I never expected anything from DJing. It became my side hustle almost by accident. I was at a party late one night when I had ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with ...

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.