Feeling It: Zumba instructors are both the primary customers and the core product of Zumba Fitness. Some 8,000 of them paid at least $399 each to attend an instructors’ convention in Orlando in August ...
Alex Judisch moved her hips effortlessly, shuffling left and right with the beat of the drums pumping through the speakers. The Monday evening class was the first of four the UI sophomore attends ...
Respect for others is a big part of the culture at Zumba Fitness, says co-founder Alberto Perlman. To drive that point home, the company has a saying: “Ego is not your amigo.”. Laurel Golio Inc.: Your ...
With the latest Zumba scandal, the fitness world is abuzz. Many methods of whipping one's self into shape including Zumba, CrossFit, and Barry's Bootcamp are entering their heyday. From headlines to ...
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