For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...
A U.S. Soccer-led committee is pushing college soccer toward a new competitive model that could override current conferences, ...
Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.
The future of NCAA soccer could soon be radically different—with regional conference realignment that includes promotion and ...
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