Wilkinson Sword, the iconic 250-year-old shaving brand that is part of the Edgewell Personal Care portfolio, is moving into the male grooming category with the launch of its new pre- and post-shave ...

The UK’s razor market has lacked cut and thrust in recent years, but thanks to a raft of new launches it looks set to get bloody again. Bic is busy promoting its revamped disposable range, King of ...

Wilkinson Sword is supporting its female shaving range this summer with an on-pack promotion designed to build awareness of the brand among women. It features a specially commissioned ‘Lovely Legs in ...

Wilkinson Sword is launching a combined women’s razor and trimmer to capitalise on the growing market for hair removal products. The Wilkinson Sword 2 in 1 Quattro for Woman Bikini will combine a ...

Edgewell Personal Care has broadened its Wilkinson Sword male grooming portfolio with the addition of three pre-shave and post-shave lines. The NPD comprises Shave Foam (rsp: £3/200ml), which promises ...

The weather is getting warmer which means some of us may be considering the post-winter shave as we box up our jumpers in favour of dresses, shorts and skirts. But there’s nothing more frustrating ...

Wilkinson Sword, the 250-year-old British heritage shaving brand that is part of the Edgewell portfolio, has rebranded to breathe new life into the shaving category. This includes a bold and ...