Wilkinson Sword is launching a £10m marketing drive behind its Quattro razors. A television campaign, created by JWT London, will break imminently. The first execution will support the men’s razor ...

Wilkinson Sword has launched its latest product on the Maltese market, the new Quattro Titanium razor. The elegantly-designed Quattro Titanium razor has four blades, each containing a unique coating ...

Blood is about to be drawn in the increasingly tense razor war between male grooming super power Gillette and a rejuvenated Wilkinson Sword. In preparation, Wilkinson Sword is sharpening its blades ...

The makers of two of the world's most popular razors have been taking each other to court in their fight for supremacy in a multibillion… The makers of two of the world's most popular razors have been ...

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Last month in the USA and Canada, the shaving giant Gillette, reacting to no public demand whatsoever, launched a five-bladed razor. Hundreds of millions of men, after all, are very happy with the ...

US razor makers Gillette and Schick-Wilkinson Sword have settled their two-and-a-half year legal wrangle over patents and advertising claims. A court hearing due to take place in Boston has been ...

Wilkinson Sword has launched an environmentally-friendly razor range for women. In a move away from the traditional plastic blister packs used for razors, 3-in-1 Naturals will roll out next month in ...

NEW YORK – Energizer Holdings Inc. (ENR) Thursday said a German court ruled that its four-bladed Quattro razor does not infringe Gillette Co.'s (G) European patent on three-bladed progressive exposure ...

Gillette Co. ads claiming its M3Power razor raises hair up and away from the skin are "unsubstantiated and inaccurate," a federal judge said in siding with Gillette's chief competitor, ...